This is “I love you” in Japanese, in case you wonder, and this is to follow up on our post yesterday. In Japan there is an organization called “Devoted Husband”, which encourages men to express their love to their wives. They even organize events in which the men stand and shout their love to their wives who stand listening, some of them in tears.
In Japan, expressing love and appreciation is uncommon, especially among men. Even Valentine’s Day is a time for women to give men gifts (isn’t that great? ;-)). As a Japanese man put it: “If I said to my wife, ‘I love you,’ she would think I’m crazy.”
So the goal of the organization is to teach men to appreciate their wives and express their feelings. They declared January 31 “Beloved Wives Day,” a day during which a man is supposed to tell his wife how much he appreciates her for all that she does every day for him and their family. The date, read as “1-3-1” in Japanese, sounds like “aisai,” which means “beloved wife.”
And the organization has greater social goals in mind: “Husbands who take great care of their wife seem to care about those around them. So if there are more devoted husbands on earth, the world would become more peaceful.”
So, if you are a married man, you know what you have to do to make the world a better place: stop reading this blog, go to your wife and shout AISHITEMASU!!!